Food Safety Bulletin Essay Example | Topics and Well Written Essays - 500 words

Food Safety Bulletin - Essay Example Their children will get ill and in return they not only have to spend extra cost on medical but the mental pressure they have to go through is much worse. So it is necessary to educate the people regarding the health issues, food etc but most of our society is ill-literate. It is mostly believed that the food is not harmful but things like raw meat, poultry, fish , eggs contains bacteria which are harmful so in such a case media is of great importance. Television, radio can be used to target market. In places where people have no such knowledge electronic media will be able to give them knowledge about the safety precautions which should be adopted. It is not necessary that only the raw food contains bacteria it can be contaminated at the time of purchase too. So mishandling is one of the greatest errors which are responsible for food-borne illness. Food safety centers should be established which should guide the public regarding the raw meat. At what temperature it should be kept in the freezer and for how long it will survive? Meat should not be left opened because bacteria tend to multiply very soon it should be rinsed as soon as possible and should be kept at the required temperature.

Perspectives On The Personality Of Marshall Mathers Music Essay

Perspectives On The Personality Of Marshall Mathers Music Essay Multiple Perspectives on the Personality of Marshall Bruce Mathers III. Marshall Bruce Mathers III emerged from a poor neighborhood in Detroit, Michigan and quickly gained fame as the American, hip-hop music artist, Eminem. Marshall declared himself in My Name Is, the single that announced him as Eminem to the world (Hasted, 2005). His released albums are compilations of rap songs, each with creative rhymed verses about his life and the people in it, composed by Mathers himself. Some may claim that Eminem is a role model, in terms of his artistic talent and ability to overcome lifes hardships. For others, he sets a bad example in society, as he is degrading to women and homosexuals and he is promoting violence through visual outlets. The controversy remains, but perspective can be gained through psychologies different aspects of personality. Neo-Analytic Perspective The central theme of the neo-analytic approach to personality psychology is ego identity. The importance of the ego, a persons individuality, is emphasized as it struggles to cope with emotions and drives on the inside and the demands of others on the outside (Friedman Schustack, 2009). This feeling of self develops through the interactions and conflicts an individual faces during their life, and determines their personality. Unlike many other aspects of personality, neo-analytic theories and theorists agree that ones personality is not predetermined, or stable, and is shaped by encountered experiences. Marshall Bruce Mathers III is a famous personality whose life experiences can be analyzed in the perspective of the neo-analyst, Erik Erikson. Erikson considers the ego to be an influential and independent part of identity formation, and he also brings attention to the effects of society and culture during the process. He developed the theory of life-span development, claiming that there are eight predetermined stages and each involves a certain ego crisis that determines the direction of personality. As Friedman and Schustack aptly phrase, the outcome of each stage à ¢Ã¢â€š ¬Ã‚ ¦ is dependent to some degree on the outcome of the previous stage, and successful negotiation of each of the ego crises is essential for optimal growth (2009). The life-span perspective helps with understanding why Mathers behaves and thinks the way he does. The identity formation of Marshall Mathers began at birth; October 17, 1972 began the first ego crisis Erikson termed Trust versus Mistrust' (Friedman Schustack, 2009). Debbie Mathers-Briggs became Marshalls mother at age seventeen. As an adolescent, she was preoccupied with her own needs of finding out who she was and how she fit into society. Because of her young age, she was unable to successfully satisfy Marshall Mathers needs as a mother, which Erikson considers the most significant relationship of this stage. An infants needs are simple and straightforward, and it is necessary for a mother to contribute mature abilities and social support. Many agree that her parenting was inadequate and unreliable, which did not resolve the Trust versus Mistrust conflict for Mathers. Instead of developing feelings of hope, which is a psychosocial virtue in Eriksons theory, he has since been unable to rely on others, believing that the world is not a safe place. It is during this period of inf ancy that a child develops a sense of trust and hope which arises from the satisfaction personal needs (Friedman Schustack, 2009). Marshalls neediness only grew, though as a direct results of his mothers actions, (Hasted, 2005). She was in her own state of mind, and struggled to understand her son whose upbringing became hard to handle and caused Mathers directionless existence. The ego crisis, Autonomy versus Shame and Doubt, indicates the significance of parents during an individuals early childhood. Eriksons theory, when applied to the Mathers life, shows the negative impact of abandonment at early age. Hasted writes that it was, a consequence of his parents immature love, that led to his fathers decision to leave his wife and son (2005). Marshall Mathers was abandoned by his father; he did not ever see him or communicate with him after the day he left. He was raised by his mother no father image or figure was there (Hasted, 2005). It is during this stage of development that Erikson believes the ego skill, will, is formed. Friedman and Schustack write that, successful negotiation of this stage results in a child who knows the difference between right and wrong, and is willing and able to chose right most of the time (2009). This was not the case for Marshall Mathers, and some of his actions in his later life show this. In accordance to the stage theory p erspective, he was unable to develop self-control and self-esteem because of these matters. Shortly after Mathers was abandoned by his father, Debbie Marshall-Briggs began to live nomadically. Nick Hasted quotes Marshall Mathers, my mother never had a job, so we used to always stay with my family. We would stay until we got kicked out. Some of the relatives stayed in Kansas City, some in Detroit, so we just kept going back and forth (Hasted, 2005). The moving took place during his mid-childhood, which is the optimal time of the Initiative versus Guilt stage. With Mathers father abandoning him as a young child, the responsibility of this child was left to his mother, grandparents, and aunts and uncles. His life so far was lacking stability, and Hasted claims that he struggled to survive in series of elementary schools, (2005). It was difficult for Mathers to develop any friendships that would last longer than the three months he would spend with him before moving again. During Eriksons stage of Initiative versus Guilt, it is crucial for a child to interact with other childre n to learn how to plan and carry out actions as well as how to get along with peers to gain a sense of purpose (Friedman Schustack, 2009). Ones early adolescent is a time where a lot of ones time is spent attempting to fit in with a social group. Yet, what happens to the formation of ones identity if they never have the stability of a school, father, or even a home to help ground them is negative. Marshall rarely had the availability to make friends because of his constant moving and this had him bullied and teased at many of the schools he attended. This had a drastic impact on his identity formation, and is relieved in his thoughts and actions. It was not until Marshall Mathers reached the age of 12 that he began to reside permanently on the East Side of Detroit with his mother. Industry versus Inferiority stage develops competence through the interactions with in the neighborhood and school of an individual. Nick Hasted expresses that Mathers had a reputation as some kind of violent bad boy (2005) at his school. He was constantly bullied by his peers and let down by his teachers. Throughout his schooling, there have been multiple instances that Mathers competence was doubted by his teachers. His attendance was low, and his grades were far from average, which in Eriksons view is an outcome derived from the previous life stages. Educators would single Mathers out and comment that he is unable to make it. He ended up dropping out at a young age, after repeating the ninth grade three times, which was disestablishing to a school-aged child. (Hasted, 2005). Marshall Mathers did not complete tasks, especially academic ones, and f ind pleasure in doing so. His identity formed in this stage to develop the sense of inferiority as he was not able to successfully complete his education. As Marshall Mathers continued into the Identity versus Role Confusion stage of his adolescence, he was beginning to make some friends by being less distant and shy. Friedman and Schustack claim that, at this stage, the adolescent experiments with different roles, while trying to integrate identities from previous stages (2009). Mathers was becoming himself at this point in his life, in accordance to Eriksons theory, and the society is a huge factor to the process. Living in a white minority, victimized and twice almost murdered by blacks, Marshall could be excused for starting to feel racist himself (Hasted, 2005). The goal of the sixth stage of Erik Eriksons theory, Intimacy versus Isolation, is to achieve love during young adulthood (Friedman Schustack, 2009). It is inevitable that the relationship between Kim Scott and Marshall Mathers is significant in the artists identity formation. They became in separable as soon as they met and would later on marry and have a child together. Currently, Marshall Mathers is in the Generativity versus Stagnation stage of his development (Friedman Schustack, 2009). He has succeeded as an artist in the music industry, and is now able to provide for his daughter, Hailie Jade Mathers. He knew he was not going to raise his daughter in the same conditions he grew up in. Becoming a father was a huge turning point in Marshalls life; he knew he had to create something for himself and strives to provide for Hailie. His identity at this point in his life is to be the dad that he never had and he continues to do so (Hasted, 2005). Marshall Mathers life-span development has formed his personality and ego. He has gone through many life changing experiences, both positive and negative, that have shaped him into the man he is today. Erik Eriksons neo-analytic perspective has the goal of understanding what it means to be an individual in a social world (Friedman Schustack, 2009). After living such a difficult childhood and finally making something of himself, Marshall was being changed by the success that he received. Behaviorist Skinnerà ¢Ã¢â€š ¬Ã‚ ¦the study of behavior, emphasize the role of learning in the development of personality, human behavior. Most recognized amoung behaviorist theorists. Emphasize experience and learning as the primary forces that shape human behavior. skinner developed a psychology that concentrates not on the person but solely on those variables and forces in the environment that influence a person and that may be directly observed. Behavior can be understood in terms of responses to factors in the environment. Suggested to concentrate on the environmental consequences that determine and maintain an individuals behavior. Changes in the environment affect the individuals behavior. Internal forces cannot be operationally defined and their intensity cannot be measured. skinner believed that the laws of behavior must apply to each and every individual subject when it is observed under the appropriate conditions at birth, the human infant is simply a bundle of innate capacities, but consequent behaviors can be comprehended in terms of learning skinner derivedà ¢Ã¢â€š ¬Ã‚ ¦a reinforcement is anything that increases the likelihood of a response. The effect of ones behavior that determines the likelihood of its occurring again. If behavior results in reinforcement. If the behavior does not result in reinforcement. Behave in alternative ways to find patterns of behavior that are reinforced. Process of operant conditioning. originally spontaneous behaviors whose consequences determine their subsequent frequency. Operant conditioning can be systematically described, skinner box, operant conditioning apparatus to train animals and conduct controlled research. Appropriate reinforcement increases the likelihood of that behavior occurring again. Procedure termed shaping, deliberately mold the organisms behavior in order to achieve desired behavior. Induce to perform. Using behavioral-shaping methods. skinner believed that most animal and human behavior is learned throug h operant conditioning. The process of learning to speak ones native tongue involves reinforcing and shaping of operant behavior. operant behaviors are responses emitted without a stimulus necessisarily being present, they occur spontaneously verbal behavior evolved from signaling, imitating, and other nonverbal behaviors, following the rules of contingencies of reinforcementà ¢Ã¢â€š ¬Ã‚ ¦shaping is involved in learning to speak Marshall Mathers has become a famous personality recognized by the music he has created as Eminem. It started in the studio, where he began recording songs that eventually led to his music being played on local radio stations. At the age of 25, Eminem signed his first record deal with a well-known producer and rapper, Dr. Dre. Instantly, they began producing music together and striving to get Eminem out into the public. The hits became world-famous and sparked the beginning of a whole new world that was opened up to Mathers. He was a superstar within the hip-hop culture for his talents of composing and performing (Hasted, 2005). The behaviorist approach to personality analyzes an individuals learning experiences, indicating that the environment solely controls human thought and behavior. Burrhus Frederick Skinner is well-recognized for his efforts in developing the principle of operant conditioning. Friedman and Schustack define operant conditioning as, the changing of a behavior by manipulating its consequences, (2009). The key element of Skinners theory is reinforcement; his approach is that consequences of a behavior determines if the action will or will not occur again (Friedman Schustack, 2009). Many people view Eminem and his music as a very angry person because when he released his first few albums he was very upset and angered at the life he had grown up in. Much of the time his lyrics and rhymes are about actual events that have occurred throughout his lifetime. The way he explains situations is in such a harsh, raw way that people listening to his music are shocked. His lyrics are the way he lets out his desires about his emotions and life in a way where he is not thinking about what other people think, but rather spitting out the words that best express how he feels (Hasted, 2005). The flow of rap music comes easily to him and it became obvious that he has a special talent. Eminem uses music is an outlet to release emotions and sometimes the way he says his lyrics can leave society perceiving him as very negative. When he first was coming out into hip hop music scene, he had very controversial items on his albums. His music producer, Jimmy Iovine explained to Eminem that he would need to change some of the lyrics on his album if it were to be released. He found it difficult to do so, as he did not understand why it was necessary. This characteristic of personality is reflected in his music as he says what he wants to say, when he wants to say it. It was often difficult for him to understand why he would need to change the lyrics of his songs. Eminem grew up in Detroit, where these lyrics would be considered normal (Hasted, 2005). Operant conditioning explains why he has continued to produce music and grow from his fame. According to B.F. Skinner, personality is a repertoire of behavior learned from an organized set of environmental contingencies à ¢Ã¢â€š ¬Ã‚ ¦ personality is the group of commonly performed responses that a person has learned. Because it is environmentally determined, behavior is therefore very situation specific (Friedman Schustack, 2009). The reinforcements, both positive and negative, establish Eminems personality. Positive reinforcement is a reward to a desired response in the means of a stimulus. Some types of positive reinforcement are good grades and verbal praise, (Friedman Schustack, 2009). Grammy nominations, growing number of fans, and monetary success are some positive reinforcers that have strengthened Eminems behaviors. He learns from the reinforcement that his behaviors are accepted, which leads to increased occurrences. He responds to these stimuli by recording more songs and releasing more albums. There is also a biological reinforcement that plays a role in Eminems personality. The lifestyle of those that reside in Detroit, Michigan complies with that of Eminems. They are accepting to this type of music and way of life. Negative reinforcement is another aspect of Skinners theory that increases the likelihood of behavior. These are stimuli that, when withdrawn, increase desired behaviors, (Friedman Schustack, 2009). Because of his music career, Eminem has been withdrawn from a life of poverty. He struggled all throughout his early life to provide for himself, and his family. The behavior that is reinforced is his fame, and he continues to try his hardest to continue success to live a comfortable life. Eminem has learned a lot from his past experiences and represents them in his music in a way where the outside public can relate to him. He is in touch with his emotions and feelings and it is because of this that he has such a raw personality, and has the ability to show the world how he has become the person that he is.

Henry VIII and his Reformation of the Church in England Essay -- Paper

Henry VIII and his Reformation of the Church in England Henry VIII, in his Reformation of the English Church, was driven mostly by political factors, but also partially by a belief that he was one of the Kings of the Old Testament. Although the initial break with Rome and the dissolution of the monasteries seem to be the work of a monarch who has changed his religious colours, and turned from Catholicism to Protestantism, they were in fact only a means for gaining money and divorce. By 1547, England was still essentially Catholic. Many traditional historians, such as G. R. Elton and A. G. Dickens, believe that the Church originally came under attack in 1529 because the laity were not satisfied with its work. According to Elton, 'If one thing can be said of the English people early in the sixteenth century it is that they thought little of priests.' People were resentful of the wealth of the Church, (it owned approximately one third of all the land, and the incomes of some of the great abbeys exceeded the revenues of the greatest temporal lords), as they felt that they could make better use of it. They were also aggrieved by the Church courts, and more specifically the rights of benefit of clergy and clerical sanctuary, especially after the Hunne case. This view also seems to be supported by contemporary opinion. Evangelicals, such as Simon Fish, had new ideas, and believed that the Church was wrong, while even members of the clergy, like John Colet, seemed to be dissatisfied with the work of the Church. Christian Humanists, for instance Erasmus, wanted a better and more accurate version of the Bible, and even totally devout ... ... noble progenitors of right ought to have been, a full king, that is, a rule, and not rule in his kingdom as others were.' Bibliography Belloc, Hilaire. Characters of the Reformation TAN Books, October 3, 1992 Elton, Geoffrey Rudolph. Reform and Reformation:  England, 1509-1558. Harvard University Press,  Jan 1, 1977 Haigh, Christopher. English Reformations: Religion, Politics, and Society under the Tudors   Oxford University Press, June 24, 1993. Lotherington, John. The Tudor Years. Hodder Education, 7 July 1994. Randell, Keith. Henry VIII and the Government of England, Hodder Education; 2nd Revised edition edition 1 Jun 2001. Rex, Richard. Henry VIII. Gloucestershire: Amberly Publishing Plc, 2009 Lucas, Henry S. The Renaissance and the Reformation Second Edition   New York: Harper Brothers, 1960.

A Brief Summary of Russia’s History Essay

Russian history is filled with an immense amount of events. Many great and horrible rulers have also ruled over this piece of land. For example, Ivan the Terrible/Great was one of the first well-known and beloved tsars of Russia because he was the first to conquer the Mongolians in 1500. This feat earned him the rule and name as the great ruler of Russia. Over time, another great ruler such as Peter the Great would come. However in 1917, Lenin rose in the Russian revolution and ended the tsar’s rule. In 1922, the fall of the tsars led to the rise of a new government, the U.  S. S. R. Although it was meant to improve the economy, it did not do much and eventually felled in 1991. After many years of difficulty, they are currently on their way back to modernization with the election of President Vladimir Putin. Russia’s history consists of four parts and the longest and most eventful is its history of expansion. This time period lasted from the medieval ages all the way to 1917. However, Russians did not always have a rule on their land. Before the 1500s, the Mongols ruled a small piece of land that was known as Russia. The Mongolian soldiers were known quite fiercely for the battle skills and kept a tight hold on this land that they kept for manservants. This went on until the 1500s when the Grand Prince Ivan of Moscow (later known as Ivan the Terrible/Great) defeated and conquered the Mongols. Under his rule, Russia expanded immensely and even continued through his successors. Peter the Great also made a big impact despite his well-known and influential ancestor. Many things happened under his rule including expansion. Not only did he create a Navy (which did not exist in Russia at the time), he also moved the capital from Moscow all the way to St. Petersburg. He was also greatly known for his three goals that are to expand, Europeanize Russia, and for the czars to have absolute power. Throughout his lifetime, Peter the Great will make tremendous additions to Russia. After his death, there comes great czars and empresses who will expand even further like Empress Catherine the Great and Empress Elizabeth Petrovna. However, Nicholas the Second was the last tsar due to the rise of Lenin and the Russian Revolution.

Beer and Food Essay

Abstract As a consultant for many restaurants in California, I find myself re-visiting the establishments with a vast food menu and a wide variety of different beers that I can enjoy simultaneously. I prefer to engage myself in restaurants that are optimistic in their location, core values, menu selections, and bar environment. Not only is it important to sell good food and drinks, it is also fundamental to have team members that have integrity in their jobs. I was hired for a restaurant in Claremont, Heroes and Legends (131 Yale Ave.), in order to evaluate their many beer selections in comparison to their menu offerings. My purpose in evaluating this restaurant is to enlighten other potential guests of suitable beer choices that will cut, complement or contrast their food preference in the establishment. I feel it is my duty to also inform the restaurant of the several food and beer items they offer that may open conversation for server suggestions ultimately lead to a great guest experience. Right in the heart of downtown Claremont there is a trendy restaurant by the name of Heroes and Legends bar and grill. This establishment seems to appeal to a demographic of all ages. With a brick-laid exterior and a name like Heroes and Legends, one would expect advertisements of stouts, porters and fine meats- drinks and foods of a rustic, colonial motif. Walking into the establishment I was immediately told that there was a self-seating method. The feel of the restaurant was warm and upbeat, welcoming a friendly and social attitude. One main focal point upon entering is the bar. Easy to find, it has stool seating and a well-varied selection of beers on tap. Eager to know all the beer selections, I opened the small ringed book sitting on my table. I counted a total of forty-seven beers that were being offered on the list. Some of these beers were of special availability, therefore the waiters and waitresses encouraged us to enjoy them while they last. Each one of these beers had a special quality to them. Of course the taste, alcohol percentage, and size are all special qualities, but each type of beer was served in different glassware. Some of the beers are served in a pint, medium, or large glass. Other beers are served strictly in pint glasses or 11oz glasses only. For example, Premium Belgian imports are served in 11oz flare glasses only, while other beer choices are served in medium schooner glasses or large 34oz mugs. As I scanned the beer menu, I was greeted by a server named Mike whose tasks also involved working behind the bar. To my surprise, this establishment does not designate one server to one section of tables; rather, each server helps one another with every task. Whether it is taking a drink or food order, or running the food out to the table, the restaurant had a total team effort feel. The menu had many food items varying from fish n’ chips to hearty entrees like sirloin steak and carried enough beers for customers to enjoy. As this was my first visit to Heroes and Legends, I asked my server to enlighten me with the establishment’s top 6 items on the menu. The waiter began with the top-selling Chicken Quesadilla, which was chosen to start off my meal. For one order of this appetizer, it is priced at $11. 95. Served hot with grilled chicken, sliced mushrooms, tomatoes, and onions topped with Cheddar and Jack cheeses with a side of guacamole, sour cream, and salsa. I paired this appetizer with a Hoegaarden Witbier for its smooth, refreshing, and crisp finish that won’t overpower the food. The Hoegaarden has a coriander and orange peel flavor, and a dry/sour aftertaste. It isn’t overly sweet, but was flavorful paired with the appetizer. Priced at $7. 25, it was served in a pint glass and has an ABV of 5%. Pairing with a different beer I would recommend the Paulaner Hefe-Weissbier made by Paulaner Brewing Company in Germany (ABV 5. 50%). Paulaner’s Hefeweizen has a banana and clove aroma, but has a better kick regards to taste because of the balanced and prominent taste of banana, clove, wheat, and caramel sweetness. It is a light beer that is high on carbonation, drinks smooth and is creamy- perfect for a poultry appetizer. Next, Mike recommended the New York Steak (14 oz. medium-rare) with a side of steamed vegetables and a baked potato topped with sour cream and chives. I paired the steak with a Belgian-style ale known as St. Bernardus Abt 12 Quadrupel. It had a total ABV of 10% priced at $7 and was served in a flare glass. This beer has a sweet, light-roasted malt, clove, banana, and candy sugar flavor with a subtle bitterness towards the end. It is remarkably flavorful which complements any robust, gamey meal such as the New York Steak. This Quadrupel isn’t quite as bold as other dark beers, but its smooth, full-body and rich taste made this pairing a satisfying meal. Another beer to go with Heroes’ New York steak would be the Dunkel Lager by The Olde Mecklenburg Brewery. It is dark yet light-bodied and smooth with an ABV of 4. 90%. Its initial taste of dark toast is mildly sweet and continues with bitter coffee and dark chocolate. It then finishes with a slight spicy presence which is perfect for any dish involving red meat. Among other recommendations, the waiter suggested the L. A. #19 Pastrami. Pricing at $12. 45, Mike described that it is served hot with Russian dressing, zesty coleslaw, Swiss cheese, mounted over rye bread and is served with a choice of sides, one being curly fries. The seasoning on the curly fries and the coleslaw on the sandwich calls for a beer that will cut from the saltiness. It paired wonderfully with an IPA such as Dogfish head 90 minute IPA (ABV of 9%) which was served in a pint glass priced at $7. A perfect suggestion for this pairing would be Russian River’s triple IPA, Pliny the Younger (ABV 11%). This IPA is extremely hoppy. With a strong scent of pine cone and a balanced blend of citrus and herbs it would do well to cut through the salt and fattiness. Other top-selling items were a couple of Heroes’ best-selling burgers. First was the California burger (priced at $18. 95). This burger is definitely a mouthful consisting of caramelized sauteed mushrooms, Applewood smoked bacon, pickle chips, whole leaf lettuce, tomato, avocado, cheese, onion, and pesto mayo topped on top of flame-broiled Angus chuck patty on a wheat bun. Containing bold greasy, flavors from the bacon and mushrooms I paired this selection with Stone Smoked Porter. It is an American Porter by Stone Brewing Co. with an ABV of 5. 9 % served in a choice of a pint, medium schooner glass, or large 34oz mug. The smoked malt in the beer complemented the large pieces of bacon. Like the Stone Porter, I suggest Hill Farmstead Brewery’s Everett Porter. It has an ABV of 7. 50% with a taste of roasted malt, dark chocolate and brown sugar on the finish which complements the mushroom taste. No hint of booze or hops on the flavor profile leaving the beer very drinkable and smooth. Either porters will do fine in cutting through the greasy flavors. The next Burger Mike suggested was the famous Heroes Kobe Burger. This 10 ounce Kobe beef burger is topped with lettuce, pickle chips, and Thousand Island dressing on an onion bun and priced at $13. 95. This burger seems simple; therefore, I would pair it with a beer extravagant with flavor such as Rouge Double Chocolate Stout. This is an imperial stout priced at $7. 00 with an ABV of 8. 7%. The choice side, specifically curly fries dipped in ketchup, complimented the stout due to the sweetness of the ketchup. The burger, having an onion bun, gave the beer a great contrast, therefore causing the sweet taste of the beer to counteract the wholesome onion flavor. A similar beer not offered at Heroes would be Alesmith Speedway Stout Vanilla and Coconut (ABV 12%). It has the same flavor profile but the amazing blend of vanilla, coconut, dark chocolate, coffee and toasted malts in the background gives this beer a very creamy, rich taste. It is also incredibly well balanced with no alcohol presence making it a great smoked meat or dessert beer. The last best-selling food item served as a lunch entree is the Beef Brisket Sandwich. It consists of tender, thin-sliced and slow-cooked brisket. Due to the large amount of beef, I would recommend a beer that provides cut or contrast. To contrast and cut the flavor of the protein which is salty and greasy, I recommend a dark, bitter and full-bodied beer. From their in-house selection, a mixture of the Stone Smoked Porter with the Stone IPA would pair well. The IPA will provide a refreshing citrusy and hoppy taste with higher alcohol content while the Smoked Porter will provide the dark, smooth, chocolate-coffee, smoky flavor. Combining both these beers into one drink will provide the contrast and cut needed to pair perfectly with the beef brisket sandwich. A beer not offered in this establishment that could also be considered is the Lost Coast Alley Cat Amber (ABV 5. 50%). This beer is well-balanced, full-flavored amber ale, providing an assertive and balanced blend of malts and hops, and will contrast the high protein flavor of the beef. Table 1 Food Heroes and Legends Beer Outside Beer Chicken Quesadilla Hoegaarden Witbier Paulaner Hefe-weissbier New York Steak St. Bernardus Abt 12 Quad Olde Mecklenburg Dunkel Lager LA Pastrami Dogfish head 90 minute IPA Russian River Pliny the Younger (Triple IPA) CA Burger Stone Smoked Porter Everett Porter Kobe Burger Rogue Double Chocolate Stout Alesmith Speedway Stout – Vanilla & Coconut Beef Brisket Sandwich Mix: Stone Smoked Porter with the Stone IPA Lost Coast Alley Cat Amber Everyone was satisfied with the in-house selection of beers but some recommendations were made. Many of the brand recommendations were Paulaner Brewing Co. , Russian River, The Olde Mecklenburg Brewery, Hill Farmstead Brewery, Alesmith Brewery, and Lost Coast which had produced beers that paired great with our meals. Generally, the 6 new brands were chosen either for similarity in taste and/or better taste, or business-related. For example, The Olde Mecklenburg Brewery is a newcomer in the brewing business. They were chosen due to their highly regarded beers and as a method of marketing strategy. OMB’s beers are only sold and distributed in North Carolina, but if Heroes and Legends carried one of their beers such as the Dunkel Lager in the West Coast customers will rush to try this new â€Å"rare† beer. It’s a great way to bring publicity about the OMB name to the West Coast as well as increase Heroes’ daily volume of customers. Some decisions were easier than others such is with Alesmith Brewery: their beer had a similar taste and profile as Rogue’s Double Chocolate Stout. All in all, Heroes and Legends’ beer selections were vast enough for me to have many options. As far as marketing techniques for beers at Heroes and Legends, a new strategy could be applied. Currently, tin and neon signs decorate the cluttered walls from corner to corner. It is overwhelming and lacks any description of each beer’s content. One good technique for introducing new beers is to have a specific beer on special every week or month- a â€Å"beer of the month† approach. Also, it wouldn’t hurt to have the servers make recommendations as a customer’s order is placed. Many of the recommended in house beers were great. Because the selections are already satisfying, our out of house beers resembled them. Therefore, it would not prove difficult to supplement our recommended beers into the current beer list. That is to say, advertising would not have to change much at all. In conclusion, blah blah something concluding this paper. Works Cited BeerAdvocate. (2013). Dunkel Lager – The Olde Mecklenburg Brewery. BeerAdvocate. Retrieved from http://beeradvocate. com/beer/profile/19247/54854 Benitez, T. (2013). Beer and Food Pairings [Editorial]. Men’s Fitness. Retrieved from http://www. mensfitness. com/nutrition/what-to-eat/beer-and-food-pairings Brewers Association. (2013). Celebrating the Best of American Beer. CraftBeer. com. Retrieved from http://www. craftbeer. com/beer-and-food/pairing-tips/pairing-chart Zagat. (n. d. ). Heroes and Legends. Menu. Retrieved from http://www. zagat. com/r/heroes-and- legends-claremont/menu Appendix Key Learnings Briana While doing this project I learned about the different tastes of certain beers in comparison of being on tap or in bottle. In my visit to Hero’s and Legends Bar and Grill, I learned that they do not carry any beers in bottle, only on tap. That night I ordered Rouge chocolate stout. I am a fan of most Rogue beers, specifically Dead Guy Ale. I enjoy Dead Guy Ale equally in bottle or on tap, but for some reason the Chocolate Stout didn’t excite me as much as it does in a bottle. While drinking it on tap, the beer did not have a finishing taste as it does in bottle. The strong chocolate taste was not as evident. Also, the bottom of the glass from the tap stout did not have residue of chocolate as it will when I buy a bottle and pour it into a glass myself. Therefore, I learned that I would most certainly, from now on, favor certain style beers out of the bottle, rather than on tap. Kayla I’ve learned that it’s not just the taste of the beer that sets it apart, but how it smells, looks and the dynamics of pairing it with food. I used to choose a beer based on its alcohol content and name. If it sounded unique, I would order it. Then I’d discern whether I liked the beer or not by how smooth it is and whether I liked the flavor. I never understood what each name meant, for example Pilsner or Dunkel. For the longest time my struggle trying to figure out which beer to order was like trying to find a new computer – I was inadequately informed and there are so many options. Thanks to this class, I don’t have to blindly choose my beers anymore. I can read their labels and, based on what type of beer it is, have a good image of what it looks like and how it will smell/taste. Omar Through this project I learned to start looking at which beer will go well with my food and not just order a random beer. By selecting a pairing of my choice I learned what to look at when pairing beer with food. Michelle The task of pairing food and beers may come off as overwhelming. It is important to remember that if it taste good to you, then that is what truly matters. In the vast market of craft brews (over 2,100 breweries as of 2012) pairing can be simplified to three key roles of beer- cut, contrast, and compliment. When finishing this assignment, it became evident that one beer can pair well with several different food options. For example, a nice whit beer can cut a fatty burger and then compliment a banana split. I feel, that after experimenting, my options have only been expanded for food and beer pairing and now there is an eagerness and excitement to put my knowledge to the test. More beer tasting!